5 Steps To Becoming A Successful Affiliate Marketer

Affiliate marketing is selling products on behalf of another person. For instance, you can sell drugs on behalf of a manufacturing pharmaceutical company. Any sale that is generated from your efforts earns you money. The marketing skills or methods that you put in place do not matter as long as you deliver results. There are people who make a living from this kind of marketing. There are steps that you can follow to increase your chances of becoming a successful affiliate marketer.

  1. Choose a Good Affiliate Program

The affiliate program platform that you choose can impact the success of your stint as a marketer. The technology that powers the system must be favorable to you. Apart from well crafted affiliate programs, you can use other helpful tools to make your affiliation efforts easier and effective. The terms of pay should also be considered.

  1. Choose The Right Products

This is a step that is very important for your success. You should choose a product you know you understand well and therefore you can market equally as well. It can be hard to try out a product you have no idea about. You can make a selection based on your career path or things that are interesting to you. When you love a product you are about to market, you will be more passionate about marketing it.

  1. Choose The Right Marketing Strategy

The truth is that there are different marketing strategies that you can use as an affiliate marketer to be a success with everything that you do. You will find it most helpful when you weigh all marketing options that you have before choosing one that will generate more profits for you. You can use article promotion, videos or even social media to market what you have selected. The marketing strategy will determine the amount of traffic that you get and the possibilities of turning the traffic into sales for the company and for you too.

  1. Understand The Latest Market Trends

When it comes to products, there are seasonal products and products that are forever in demand. When choosing the product, always remember to be up-to-date with the latest market trends. When you know what is most appealing to customers in the present moment, you will manage to choose a product that is likely to fetch you the best results with your efforts. By understanding the market, you will also find it easy to come up with a strategy that works for you.

  1. Know your target audience

Different products will attract or appeal to different groups. When going into affiliate marketing, it is most helpful to have a target audience. When you know the people you are targeting with the product marketing, you will not only be in a position to know where to find them, but you will also know what content to include in your campaign to drive the point home in the most appealing way possible. Marketing will be so much easier when you know and understand your target audience.

There is so much that you can gain with affiliate marketing, especially when you have a working strategy. Click on the link below to find out more about affiliate marketing

2014 Online Marketing Trends: Is It All About the Money?

From “position yourself as the expert” to “guaranteed income online”, internet marketing trends change from year to year, and now that I’m familiar with 2014 online marketing trends, I’m finding myself going back to change many of my articles…

I can remember when the biggest deal on the net was an online training system that took $50 a month out of your pocket with the promise of paying you $15 a month for each automatic signup… all while they “train” you how to market online.

The problem with this, of course, is that you had to LEARN how to create your own professional sales pages and capture pages – and who in the world wants to work THAT hard? LOL

A year later I was ALMOST in the black, but then one of my guys quit again.

So as of now, 2014 online marketing trends are looking pretty bleak…

Because this system actually started the “internet marketing scam” action a few years back. Internet marketing newbies were told “you simply become the expert” and position yourself as leader.

Really? How many internet marketing leaders to YOU know who are just beginning to market online?

Hence, herein began the generation of internet marketing liars… “Just click here and get my exclusive training course”… and so you do, only to find out that this person doesn’t have a clue what he’s talking about!

Then a few years back the 100% commission thing was all the rage… and many people are still making thousands of dollars with that system. However, the problem here was that people really had to LEARN HOW to market before they knew how to attract leads through blogging.

And, to make matters worse, there were so many people joining that the competition made it extremely difficult to compete as a newbie when you’re up against people who REALLY know what they’re doing.

Professional marketers have learned that paid marketing is where it’s at when it comes to getting fast attention to your capture pages. However, there’s a problem with this as well. For example, my daughter “wasted” $45,000 in paid marketing – trying her best to tweak the capture page, and lead source until she found that perfect “Goldie Locks” combination.

But that term “wasted” is not used among internet marketing professionals who have succeeded in online marketing in 2014. With the money you “waste” on paid traffic that doesn’t work, you learn what DOES work.

And, if you ask my daughter today, that money she spent on paid advertising was better spent as “education” in learning what works with internet marketing than the money paid for her college degree!

And so begins the new 2014 online marketing trends perfect formula…

Marketing Writing – You Can’t Sell Your Services Without a Clear Marketing Message

If you are having problems selling your services, it might be that you do not have a clear marketing message. When a target market prospect reads your marketing writing, they don’t immediately “get” and understand what your business does. You have not communicated the essentials of how your business works, and the prospect is not able to ascertain how they could benefit from your business. This failure to communicate may be because your marketing message is garbled, not clearly focused, or you have too many competing marketing messages. Let’s look at some ways that you can arrive at a clear marketing message in all your marketing writing.

1. What do you want your business to be known for?

Select one clearly defined area where you want to be THE PROVIDER for this type of services. What is your specialty? What specific niche or market segment do you want to capture as your target market? Who do you want to be known for helping? What problems do you target and what solutions do you want to provide? When someone is describing your business, how do you want them to identify you? What do you want them to say about your business? If you’ve done a variety of services in the past, think about being more sharply focused. When you do all sorts of things, your target market cannot identify you as the master of anything.

2. Put together a sentence of seven to ten words that captures your marketing message.

If you were going to give a succinct one-sentence description of your business, what would you say? Include target market, problem you solve, and solution. This is one of those “assignments” that is actually a lot tougher than it initially seems. Most of us think that we cannot describe our business in anything less than a full paragraph. We drone on and on and on, adding more words, but typically not grabbing and holding the attention of our target market. With this exercise, you’re forced to use words sparingly. Each concept becomes essential. You eliminate all extraneous information and whittle down to the core of your marketing message.

3. What distinguishes your business from that of your competitors?

What is it that makes you different from all the others who provide services like yours? You want your target market to know and understand what you do that is better than what your competitors do. This might have to do with your unique background or combination of skills. It might have to do with the way you deliver. Be sure that your marketing writing emphasizes those ways that your work is superior to your competitors’ work. Make it easy for prospects to figure out. Don’t make them have to do all the work of analyzing all competitors to discover how you exceed them. Let them know what sets you above competitors.

4. What do you tell your prospects to turn them into clients?

These “sales pitches” often contain your most effective language. You’ve refined these statements and they’ve succeeded in the past. What aspects of those conversations translate directly into your marketing message? How would you include these statements in your marketing writing? Take the time to analyze what it is about your sales language that is effective in closing a sale. You probably have a series of statements that emphasizes benefits that the client receives. Capture all that in written form.

5. How can you sharply focus your business?

If your business is too general, attempting to provide a wide range of services, how can you focus more sharply on a core business? Prospects need to be able to clearly identify what your business does, or they will become confused. They will tend to choose a service provider who is a specialist because that suggests greater expertise. What is your greatest expertise in and how do you emphasize that in your marketing writing? If you’re a generalist and like to do a wide variety of activities, you’ll be at a disadvantage against competitors who specialize, and are clearly identified with that specialty.

It’s critical to have a clear marketing message in your marketing writing. You want your target market prospects to be able to recognize and identify exactly what your business is known for. If that is not happening, you need to work on your marketing message.

Marketing – What Can You Realistically Expect From Your Marketing Activities?

Most business owners who embark on a marketing campaign have unrealistic expectations about the results they are aiming for. Expecting to have a rush of new business and prospects demanding to become clients is not realistic. Expecting to have prospects contacting you to ask about your services is much more likely. While we all would love to have marketing campaigns that automatically deposit new business on our door step, that doesn’t take into account the fact that prospects need to have an “up close and personal” encounter with you before they will seriously consider becoming a client. Even if your marketing campaign has sold them, they want to have that final degree of certainty by speaking with you directly. Let’s look at realistic expectations you can have for your marketing campaigns.

1. You can expect to have prospects contact you to speak to you about your services.

Even if your marketing writing and website writing is 100% effective, when it comes to selling services, most of your prospects will need to “experience” you before they make that final decision to purchase. You need to have a qualification process in place, know what you need to learn about your prospect, and work efficiently. Don’t let yourself be caught unprepared. You should to be ready to demonstrate your competence and professionalism. If you’re ready for these prospect contacts, you’ll be able to close the new business that you get from your marketing campaigns.

2. You can expect prospects to ask you if you have more in-depth information.

Unless you have every bit of information in your website writing or marketing writing, you will find that you get frequent requests for more information from prospects who have seen your marketing campaign. Even if you already have all the details on your website, you may want to have additional information available to prospects who ask. This is where one or more “White Papers” on in-depth topics can be a priceless addition to your marketing arsenal. Create these White Papers about the critical issues that your target market faces. Use them to demonstrate your understanding of their problems, and your competence in solving them.

3. You can expect serious prospects to have questions and concerns they will want to discuss with you.

Even when you have presented the full information about your business on your website or in your marketing materials, inevitably, your prospects will have questions they need to be answered. They will also have concerns about things such as how your services will fit into their schedule, and how much time and money will be required. They will want to understand specifically what they need to know about how working you fits into their time, energy, and financial constraints. You must be prepared to be a calming response to their fears and concerns.

4. You can expect that serious prospects will be researching and comparing you with your competitors to see which is the best fit.

Unless your business is one of a kind (and few are), your nearly-ready-to-buy prospects will research and compare you with many competitors to find the best value. Your marketing writing and website writing must demonstrate the unique value of choosing your services. Be sure that your writing is powerful, persuasive, and complete. Don’t expect to beat out your competitors if you don’t provide the information that your target market needs to buy.

5. You must expect to be able to close an interested prospect during a phone conversation.

All the best and most wonderful marketing campaigns in the world will do nothing for your business if you do not know how to close the business when speaking to an interested prospect. The prospect is not going to do that for you. You must understand the psychology and logistics of closing a deal. If you do not know how to do this, study up or even hire a coach if necessary. Be absolutely prepared to be able to close the deal when you do get a call from an interested prospect.

As you prepare marketing writing, website writing, and marketing campaigns, be sure that you have realistic expectations about your activities. Though we all would love to have instant sales success, that’s not typically how marketing works. If you are prepared to meet prospects in realistic ways, though, you will find that your marketing activities produce more new clients and business for you.